Xotik wanted to rebrand their flagship product, Jeeru, with the goal of making it more appealing to a younger audience. We led a detailed rebranding campaign that refreshed the existing label design while building a new brand personality, tonality, and visual language from the ground up. This new identity was rolled out across the brand’s owned social channels and an OOH campaign, reaching audiences both online and offline. The rebrand also gave rise to a quirky new brand film built around the campaign line “Judge Mat Karo, Jeeru Piyo,” bringing the refreshed personality to life through video.