EyeMyEye approached us to build emotional equity in a commoditised eyewear category. Working closely with their in house team we shot and produced their first celebrity-led eyewear brand film featuring actor Emraan Hashmi, delivering three films as part of a multi asset campaign built for fast paced digital consumption and high recall. Alongside the film, we scaled performance marketing across Meta and Google, rebuilt the brand’s social media system with consistent content, and improved website conversion through landing page redesign and funnel optimisation.