Panomatiq, an upcoming ophthalmic lens and eyewear startup based in Arizona, USA, needed a partner who understood the category deeply to help launch their website and go to market. We took the time to understand their offerings in detail and, drawing on our experience in the eyewear and optical space, developed product webpages designed to inspire trust and confidence with optical store owners, the brand’s key target audience. Alongside the website, we created supporting sales and marketing collateral, including leaflets and a product catalogue, and provided guidance on go to market strategy.