NDTV Good Times partnered with us to build and scale awareness around their live concert series featuring India’s biggest musical acts. We handled the digital content pipeline from and creative to on-ground shoot and production at the concerts themselves. Content was distributed across NDTV Good Times social handles and also amplified through performance ad campaigns, driving ticket sales. We also created exclusive social content capturing presence of various brands which sponsored these concerts. This was later shared on brand’s & NDTV Good Times social handles.